I’ve been reading a number of interesting articles lately, about a subject matter that I never thought I’d be reading. That is ad supported freemium services actually being more profitable than “for pay” music streaming subscription services. As crazy as it may sound, this makes a lot of sense. Yet, it shouldn’t be surprising at all. This not only proves, but illustrates that the new generation of music consumers (most anyway), does not feel beholden or obligated to any record label to buy music anymore. I was shocked to find out that even Tidal decided to offer its members a freemium tare.
This could explain why I’ve been seeing more commercial breaks while streaming music.
This is a very unusual situation where, the final nail in the coffin, the realization streaming companies had, the greed of the industry has caused music fans to see no value in buying music. I’m sure the economy bares some relevance as well. What’s so unusual about this situation is that if it were not for the internet being structured the way it is today, a significant amount of the music industry would have died. I’m sure music would have continued, but, we would not be able to access old music, and there is no doubt that many people would have once again be forced to piracy.