Artist: The Elgins
Another forgotten treasure! Maybe I should have called my blog “forgotten treasures!” Because most of the artists a blog about are. One thing I really love about myself, is that I am open to so many different types of music, and it allowed me to find such phenomenal artist, as well garner enough culture to hand create a blog such as this one. Today, my focus is on a wonderful group called The Elgins. To me, this was such an unusual name back in the day, and I don’t recall ever hearing this name in my personal circles or otherwise. Back then, very few radio stations mentioned the name of these artists after their music was played. Having said that, because The Elgins were on the Motown Label, and since Motown had their own distinct sound, I easily mistaken the lead singer’s voice, Saundra Mallett, for groups like The Vandellas, or Martha Reeves.
The Height of their career only lasted about 10 Years
I don’t remember my family owning any of The Elgins’s music (at least I don’t own any original albums, but I may have one or two of their songs on a cassette compilation, I think). However, their biggest hit song “Heaven Must Have Sent You,” was heard all over the radio. This was my jam back in the day. You couldn’t help but to involuntarily dance to this song. The beat sort of made you dance. I was shocked to discover that in 1966 the hit song only reached #9 on the R&B chart, and 11 on the Hot 100 Chart. That song became one of many Black Anthems (I remembered growing up). I would have sworn this song was number 1, it was so incredibly popular in the Black community. But, no matter, it was still a colossal hit, and at the time appeared to have immortalized them.
Even Motown Sort Of Forgotten The Elgins!
Another great forgotten song you guys should investigate, is their song called “Darling Baby.” Personally, I felt this was an amazingly beautiful romantic song. What I find really strange tho… Also released in 1966, the song hit #92 on the Top 100 Chart, yet an the R&B Chart, it reached #4. Now, I am no expert when it comes to the flow of Billboard numbers, but to me that’s a huge gap, and I’m wondering if this had to do with the fact that “Darling Baby,” was originally released as a side B. I truly feel that The Elgins were truly underrated, and that includes by Motown too to some extent. I say this because despite only having a few hits under their belt, they were huge enough to be included in much of Motown’s memorabilia collections. And in my opinion, it had a lot to do with people like Berry Gordy. I’m not a conspiracy theorist, but lets not forget, Berry Gordy had his hands in Diana Ross’s pants for quite some time. Not only that, performers such as Martha Reeves, The Temptations, and The Four Tops, got all the promotion when it comes to being included in collectable albums. Their existence felt almost compulsory. There were so many more talents on the Motown label that were not acknowledged until well after the very artists were forgotten by fans. Now, if you do find music from The Elgins, it will be on some sort of “obscure collections.” By the way, Summer is approaching. See what Google found for designer T-Shirts!!